Expanding Access to Wellness
Equinox, a leader in the fitness industry, recently launched their new digital fitness app called Equinox+. This innovative app aims to make high quality fitness and wellness programs more accessible to wider audiences.
Meeting People Where They Are
The app features pre-recorded and live classes across modalities like yoga, strength training, cardio and meditation. This allows busy individuals to squeeze in an effective workout on their own schedule. By expanding beyond brick-and-mortar gyms into people’s homes, Equinox is reaching new demographics interested in prioritizing health.
Promoting Community and Connection
Group fitness classes thrive by cultivating community. The Equinox+ app tries replicating this energy online through features that foster meaningful human connections. Users can join live classes with chat functions to interact with instructors and peers in real time. There are also options to work out in tandem with friends and share progress.
Democratizing Access to Quality Instruction
Equinox is known for recruiting top instructors. The new app gives more students access to these teachers across geographies. New faces from diverse backgrounds further enrich the teacher roster. This diversity and expertise of instruction was previously constrained by studio locations and class time slots.
Emphasizing Wholistic Wellbeing
The classes go beyond physical fitness to also target mental health and creativity. Options like sound bath meditations and art classes promote stress relief and self-expression. This more wholistic conception of wellness caters to the complex needs of human flourishing.
FAQ
What is the Equinox+ app?
Equinox+ is a new digital fitness app from Equinox gyms that offers pre-recorded and live workout classes across modalities like yoga, cardio, strength training and meditation.
What makes the app unique?
The app brings Equinox’s top instructors to wider audiences through streaming classes you can take anytime, anywhere. There are also interactive community features for taking classes together with chat functions.
Who can use Equinox+?
The app is designed for anyone looking to prioritize their health and wellness from the comfort of home. You don’t need an Equinox gym membership.
What kinds of classes are offered?
There are over 2,000+ on-demand classes and over 100 weekly live classes across categories like strength training, yoga, cardio, meditation, running, foam rolling, sound baths and art sessions.
How much does the app cost?
Equinox+ costs $40 per month with a 7-day free trial so users can test classes risk-free.
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