The Surprising Reason You Should Wash Your Face Less, According to the Founder of January Labs

The Benefits of Washing Your Face Less Frequently

We’ve always been told that washing our faces twice a day is the key to a glowing complexion. However, according to January Labs founder January Coss, washing our faces too often can actually do more harm than good.

Overwashing Can Disrupt the Skin’s Protective Barrier

Our faces have a delicate ecosystem of good bacteria, oils, and microorganisms that help protect it from pollution and other external aggressors. Washing too frequently can strip away these natural defenses leaving skin dry, irritated, and prone to breakouts.

By cutting back on how often we wash our faces, we allow this protective barrier to repair and strengthen itself naturally.

The Power of Your Skin’s Acid Mantle

Your skin maintains an “acid mantle” – a mixture of sweat and oils that allow skin to regulate pH balance. Frequent face washing can neutralize this acidity leading to a higher skin pH, which encourages bad bacteria growth.

Washing less helps preserve your acid mantle so your skin can fight bacteria and regulate moisture more effectively.

How Often Should You Really Wash Your Face?

January Coss recommends washing just once per day, ideally at night when you can wash away the day’s dirt, oil, and makeup.

In the morning, she suggests simply rinsing with water or using a gentle, non-foaming cleanser to help maintain skin’s moisture barrier.

Other Tips for Healthy, Glowing Skin

Use a gentle, sulfate-free cleanser
Moisturize while skin is still damp after cleansing
Exfoliate 2-3 times per week to slough off dead skin cells
Apply serums packed with nourishing ingredients like hyaluronic acid
Always remove makeup fully before bedtime

FAQ

How often should you wash your face?

January Coss recommends washing your face just once per day – ideally at night to remove the day’s dirt, oil and makeup. In the morning, simply rinse or use a very gentle cleanser.

Why is washing your face less better?

Washing less helps preserve your skin’s acid mantle and good bacteria that act as natural defenses against pollution and bacteria. It prevents over-drying and irritation as well.

What happens if you wash your face too much?

Too much washing can strip away protective oils and microorganisms leading to dryness, irritation, a higher pH, and increased breakouts.

How do you repair your moisture barrier?

Use gentle cleansers without sulfates or soap, moisturize skin while it’s still damp, use serums with hydrating ingredients like hyaluronic acid, and avoid over-exfoliating.

What is the best way to wash your face?

Use a gentle, non-foaming cleanser and wash just once per day – ideally at night. In the morning, simply rinse with water or use a very mild cleanser. Be sure to moisturize after cleansing as well.