The Pump Becomes Dig Inn: Embracing Farm-to-Counter Sustainability

From a popular healthy eatery to a brand with a mission, The Pump has evolved into Dig Inn, a restaurant chain dedicated to bringing ‘farm-to-counter’ fare to a wider audience. In this deep dive, we explore the transformation of The Pump into Dig Inn, and how this reflects broader shifts in consumer preferences towards sustainable, healthy eating. Join us as we unpack the journey of this beloved brand.

The Evolution of The Pump

The Pump, once known for its bodybuilder-friendly menu, has transformed over the years, adapting to the growing demand for not just healthy, but also sustainable and locally sourced food. This shift in focus led to the rebranding of The Pump, which is now known as Dig Inn, a name that resonates with the company’s farm-to-table ethos.

Why Dig Inn?

Dig Inn’s philosophy is simple: to serve real food, mostly vegetables, grown by farmers, cooked by chefs, and inspired by the seasons. The name ‘Dig Inn’ suggests a hands-on approach to food, inviting customers to dig into meals that are both nutritious and delicious while supporting local agriculture.

Menu Overhaul: From Protein Shakes to Seasonal Plates

The menu at Dig Inn reflects its commitment to seasonal eating. Gone are the days of protein-centric dishes that catered to the fitness enthusiast exclusively. Today, Dig Inn’s menu boasts a variety of vegetables, grains, and sustainably sourced proteins, with an emphasis on flavor and nutritional balance.

Impact on Local Farming Communities

Dig Inn’s model supports local farmers by committing to purchase their crops. This practice not only ensures the freshness of the ingredients used in Dig Inn’s kitchens but also contributes to the sustainability of local farming, reducing carbon footprints associated with long-distance food transportation.

Sustainability and Ethical Sourcing

As consumers become more environmentally conscious, Dig Inn’s commitment to sustainability and ethical sourcing resonates strongly. The chain takes pride in its transparent supply chain and efforts to minimize waste, solidifying its place as a leader in the sustainable dining movement.

FAQs About The Pump’s Transition to Dig Inn

What prompted The Pump to rebrand to Dig Inn?

The Pump rebranded to Dig Inn in response to a shift in consumer preferences towards food that is not only healthy but also sustainable and ethically sourced.

How has the menu changed since The Pump became Dig Inn?

The menu has shifted from a focus on high-protein dishes to a wider variety of vegetables, grains, and sustainably sourced proteins, emphasizing seasonal and flavorful meals.

Does Dig Inn support local farmers?

Yes, Dig Inn has a strong commitment to supporting local farmers by purchasing their crops, which contributes to the sustainability and freshness of their menu offerings.

What sustainable practices does Dig Inn follow?

Dig Inn practices sustainability by maintaining a transparent supply chain, minimizing waste, and sourcing ingredients ethically.

Can I find the same items from The Pump’s original menu at Dig Inn?

While Dig Inn has evolved its menu to reflect its farm-to-table philosophy, certain popular items from The Pump’s original menu have been adapted to fit the new focus on seasonal and balanced dishes.