The Rise of Athleisure
Athleisure wear, comfortable clothing designed for workouts but also stylish enough for everyday wear, has exploded in popularity in recent years. More and more people are seeking garments that can transition seamlessly from the gym to running errands. The athleisure market is now estimated to be worth $155 billion globally.
Why So Many Brands Are Getting Into Athleisure
With the incredible growth of the athleisure market, it’s no wonder so many fashion brands want a piece of the pie. Athleisure allows them to expand into casualwear while capitalizing on customers’ desire for multifunctional, comfortable clothing.
7 Top Athleisure Brands
Here are seven fashion brands making high-quality, cutting edge athleisure clothing:
1. Kit and Ace
Founded by the family behind Lululemon, Kit and Ace focuses on everyday clothes made from technical fabrics with moisture wicking properties.
2. ADAY
ADAY creates versatile, minimalist athleisure wear perfect for the office, travel, and fitness. Their clothes feature advanced fabrics and thoughtful design.
3. Varley
A premium British activewear brand, Varley combines high performance with elegant designs for the gym and beyond.
4. Ultracor
Ultracor uses innovative fabric technology and scientific principles to engineer activewear that sculpts and supports your body during any activity.
5. Sweaty Betty
A pioneer in fitness fashion, Sweaty Betty makes flattering athleisure inspired by yoga, dance, and pilates.
6. Live The Process
Live The Process focuses on mindful designs, ethical manufacturing, and quality over quantity.
7. Outdoor Voices
Outdoor Voices promises to “free fitness from performance,” with an emphasis on enjoyment over exercise for exercise’s sake.
FAQ
What is athleisure?
Athleisure refers to clothing designed for workouts and athletic activities that also works well for casual everyday wear.
Who started the athleisure trend?
Many credit Lululemon, known for its popular yoga pants, with ushering in the athleisure revolution that kicked off in the early 2010s.
Is athleisure just a trend?
While critics once dismissed athleisure as a passing fad, the market shows no signs of slowing down. More and more customers prefer versatile, comfortable clothing – making it more than just a trend.
Why do fashion brands create athleisure lines?
With the booming popularity of athleisure, many fashion brands want to capitalize on this growing casualwear market. Creating athletic-inspired lifestyle apparel boosts their profits.
What makes for good athleisure clothing?
Great athleisure gear incorporates attributes like moisture wicking technology, stretchiness and recovery, odor resistance, and visibility enhancing details – while maintaining enough style for everyday wear.
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