Lululemon is excited to open a new flagship store in NYC’s vibrant Flatiron district
The new Lululemon store will cover over 20,000 square feet, making it the athletic apparel brand’s largest location to date. Situated right in the heart of Manhattan, the expansive store will allow Lululemon to showcase its innovative technical fabrics and connect more meaningfully with local communities.
More than just shopping – Building authentic relationships
While the new store will offer Lululemon’s full range of workout gear from yoga pants to running shoes, it aspires to be more than just a place to shop. Lululemon aims to build authentic relationships and foster human connections. The store will host free events like yoga classes, meditation sessions, nutritional workshops and more. These community gatherings reflect Lululemon’s emphasis on living a balanced, compassionate life.
Inclusiveness and diversity
As a hub for health and wellness, Lululemon designed its new Flatiron location to be inclusive and diverse. The store features gender-neutral changing rooms and sizes ranging from 0 to 20. Their goal is for everyone to feel comfortable being their authentic selves. There is no single picture of health – we all have our own journeys of growth.
Sustainability matters
In addition to providing quality gear, Lululemon aims to positively impact people and the planet. The new Flatiron store incorporates sustainable building materials and energy-efficient lighting. Lululemon also offers trade-in and recycling programs to reduce textile waste. As much as retail plays a role in consumption, the company strives to be responsible global citizens.
Supporting local communities
Lululemon stores around the world partner with local charities to give back. For example, the Flatiron location plans to work with the nearby Bowery Residents’ Committee supporting unhoused New Yorkers. Lululemon hopes the store will be a vibrant hub for community action – where people gather, connect, and uplift one another.
FAQ
How big will the new Lululemon Flatiron store be?
At over 20,000 square feet, the new Lululemon Flatiron store will be the brand’s largest location ever.
What community events will the store host?
The Flatiron store aims to host free community events like yoga classes, meditation sessions, nutritional workshops and more.
How is Lululemon designing the store to be inclusive?
The new store features gender-neutral changing rooms and carries sizes ranging from 0 to 20 so all people feel comfortable being themselves.
What sustainable practices is Lululemon incorporating?
The Flatiron store uses sustainable building materials, energy-efficient lighting, and textile recycling programs to reduce waste.
How will the store support local New York communities?
The Flatiron location plans to partner with the Bowery Residents’ Committee to help support unhoused New Yorkers.
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