Lululemon Debuts Its First U.S. Flagship Store Concept in Chicago

Bringing the Lululemon Experience to Chicago

Lululemon, the popular athletic apparel company known for its yoga pants and casual wear, has unveiled an innovative new retail concept with the opening of its Chicago flagship store. Spanning over 13,000 square feet across three floors in the city’s Lincoln Park neighborhood, the location serves as a bold showcase for the brand while bringing an inspiring vision of health and wellness to the local community.

Unique Features Tailored to Chicago

Unlike a typical Lululemon location, the Chicago flagship incorporates unique touches and offerings tailored specifically to the city and its active residents. This includes two full-scale yoga studios providing a robust schedule of free daily classes for all levels. The store also houses a juice bar and an assortment of local, plant-based menu items to support healthy lifestyles.

Innovative Retail Experience

Beyond just selling apparel, the flagship functions as a hub for gathering, inspiration and experiencing the Lululemon brand up close. The architecture includes an open, airy layout and plenty of natural light. Unique art installations and living plants reinforce the location’s focus on mindfulness and wellbeing. Throughout the store, customers can discover stories of local community leaders making a difference, reinforcing the brand’s vision to elevate humanity through movement, breath and mindfulness.

Elevating the Chicago Community

Lululemon selected Chicago for its newest flagship due in part to the city’s vibrant sense of community and appreciation for living an active, balanced lifestyle. As expressed by Lululemon CEO Calvin McDonald:

“Chicago’s community shares our passion for living a life of possibility. This new flagship store gives us an opportunity to create human connections through shared experiences and to support more people to live their best lives.”

The Chicago flagship aims to make wellness accessible while bringing people together. All classes and events hosted at the store are free with open attendance. Partnerships with local instructors and ambassadors make the programming uniquely Chicago while staying true to Lululemon’s brand values.

Whether visitors come to shop the latest releases, take a yoga class or grab a refreshing juice, the flagship creates an uplifting environment focused on moving, breathing, and living mindfully while fostering human connection. For Lululemon, this Chicago location represents a bold new chapter focused on community impact.

FAQ

What makes the Chicago flagship store unique?

The Chicago flagship store offers a robust schedule of free yoga and fitness classes, a juice bar with local menu items, plus an innovative retail layout focused on gathering, inspiration and experiencing the Lululemon brand.

What community offerings does the store provide?

The store offers free daily yoga and fitness classes open to the public, taught by local Chicago instructors and ambassadors. It also functions as an event space for human connections and community gatherings centered on living mindfully.

How does the store design reflect Lululemon’s brand values?

The open, airy layout with ample natural light, living plants and inspiring artwork reinforce the brand’s identity around mindfulness, self-care and wellbeing. The space is carefully crafted to elevate the retail experience.

Why did Lululemon choose Chicago for its newest flagship?

Lululemon selected Chicago partly due its vibrant sense of community and residents who share the brand’s passion for living an active, balanced lifestyle.