HelloFresh Partners with FamilyFarmed for More Local Produce

Introduction

As a meal kit delivery service, HelloFresh is always looking for ways to improve their offerings. Their latest partnership aims to bring more seasonal and locally-sourced fruits and vegetables into their weekly meal kits.

The Partnership

HelloFresh has partnered with FamilyFarmed, a non-profit organization that supports local food producers. Through this partnership, HelloFresh will source seasonal produce from small farms across North America. This ensures that meal kit ingredients are fresh, nutritious and aligned with the time of year.

Benefits

More seasonal fruits and vegetables in meal kits
Support for local farmers and food producers
Reduced environmental impact through local sourcing

How it Works

HelloFresh works directly with FamilyFarmed to identify farms that are able to supply seasonal produce in the quantities needed. By developing these connections early in the growing season, HelloFresh helps provide economic stability for local farms.

As crops become available, HelloFresh incorporates them into new recipes and meal kits. This means ingredients are at peak freshness and flavor.

Impact

This partnership allows HelloFresh to reduce their environmental impact by sourcing locally. It also allows small farms to reach a wider customer base through the meal kit delivery platform.

Customers benefit from fresher seasonal ingredients that align with the weekly menu. Supporting local also helps raise awareness of farms in the area.

Looking Ahead

HelloFresh plans to continue expanding this initiative in the coming years. The goal is to source at least 30% of produce from local farms across the U.S. and Canada.

As the partnership grows, customers can expect an ever-growing selection of seasonal ingredients in their weekly recipe boxes.

FAQs

What is the new partnership?

HelloFresh has partnered with FamilyFarmed to source more seasonal produce from local farms for their meal kits.

How does it benefit customers?

Customers get fresher, seasonal ingredients that align with weekly recipes. Supporting local farms also reduces environmental impact.

Is this available nationwide?

The initiative is currently focused in the U.S. and Canada, with plans to expand to more regions over time.

What percentage of produce will be local?

HelloFresh aims to have 30% of produce sourced locally in the coming years.

Can I choose local ingredients?

Local seasonal produce will automatically be worked into weekly recipes. Customers don’t have to make any special requests.